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Hustler Mowers
The Project
Built to Work
IS. developed the brand tagline ‘Built to Work’ that defined the Hustler DNA of building mowers of uncompromised quality that work as hard as you do.
We applied this phrase across all AU brand material and has now been adopted by Hustler worldwide and extended to ‘Here to Work’ capturing the can-do attitude of everything Hustler.
The Approach
We launched a comprehensive TV, BVOD, and social media campaign for Hustler Mowers, featuring a cross platform mix of TVCs, digital content and social media, strategically targeting core markets through multiple channels.
The Outcome
Dealer participation grew by 600% with a significant lift in sales
The Scope
Campaign, Video-Photo, Strategy, Creative, Design, Production, Media, Digital
The Project
Built to Work
IS. developed the brand tagline ‘Built to Work’ that defined the Hustler DNA of building mowers of uncompromised quality that work as hard as you do.
We applied this phrase across all AU brand material and has now been adopted by Hustler worldwide and extended to ‘Here to Work’ capturing the can-do attitude of everything Hustler.
The Approach
We launched a comprehensive TV, BVOD, and social media campaign for Hustler Mowers, featuring a cross platform mix of TVCs, digital content and social media, strategically targeting core markets through multiple channels.
The Outcome
Dealer participation grew by 600% with a significant lift in sales
The Scope
Campaign, Video-Photo, Strategy, Creative, Design, Production, Media, Digital
