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Plants Plus Garden Centres
The Project
Where Great Ideas Grow
A new brand image and strategy was developed for independent Garden Centres nationwide, positioning them as the gardening experts for gardening advice and creative ideas.
A growth in garden centres joining the group and increased in sales nationally reinforced our brand strategy.
The Challenge
In an environment where large chain stores with their convenient in-house garden centres were becoming the norm, it was crucial to establish Plants Plus Garden Centres as the ultimate destination for expert gardening advice.
The Approach
We aimed to emphasise that at Plants Plus, you can engage with qualified nursery professionals, acquire specialised knowledge, and find creative inspiration, all with the goal of assisting gardeners in achieving their best gardening outcomes.
A positioning statement, ‘Where Great Ideas Grow,’ was established. This served as the catalyst for the creation of an entirely new brand image to be adopted by independent Garden Centers nationwide.
The Outcome
To support the knowledgeable aspect of the garden centres, the ‘We Know’ campaign was developed and implemented across a comprehensive range of advertising channels, including catalogues, informative brochures, point-of-sale materials, seasonal magazines, and television advertising.
Services
Branding, Campaign, Video-Photo, Strategy, Creative, Production, Digital
The Project
Where Great Ideas Grow
A new brand image and strategy was developed for independent Garden Centres nationwide, positioning them as the gardening experts for gardening advice and creative ideas.
A growth in garden centres joining the group and increased in sales nationally reinforced our brand strategy.
The Challenge
In an environment where large chain stores with their convenient in-house garden centres were becoming the norm, it was crucial to establish Plants Plus Garden Centres as the ultimate destination for expert gardening advice.
The Approach
We aimed to emphasise that at Plants Plus, you can engage with qualified nursery professionals, acquire specialised knowledge, and find creative inspiration, all with the goal of assisting gardeners in achieving their best gardening outcomes.
A positioning statement, ‘Where Great Ideas Grow,’ was established. This served as the catalyst for the creation of an entirely new brand image to be adopted by independent Garden Centers nationwide.
The Outcome
To support the knowledgeable aspect of the garden centres, the ‘We Know’ campaign was developed and implemented across a comprehensive range of advertising channels, including catalogues, informative brochures, point-of-sale materials, seasonal magazines, and television advertising.
Services
Branding, Campaign, Video-Photo, Strategy, Creative, Production, Digital
