Menu
Cub Cadet
The Project
We Dare You!
Developed a new positioning statement for new Cub Cadet ride on mowers.
This was carried across a range of mediums
Drive It .. we DARE you!
It challenged consumers to take a drive before they purchase another brand.
The Challenge
A complete above the line TV & BVOD Ad campaign was instigated and 45 and 15 second TVC’s with Cub Cadet corporate and dealer tagged options.
The Approach
These high quality , product benefit focused productions were strategically targeted to core markets through regional TV stations and BVOD.
The Outcome
Dealer participation grew by 600% with a significant lift in sales
Services
Campaign, Video-Photo, Strategy, Creative, Design, Production, Media, Digital
The Project
We Dare You!
Developed a new positioning statement for new Cub Cadet ride on mowers.
This was carried across a range of mediums
Drive It .. we DARE you!
It challenged consumers to take a drive before they purchase another brand.
The Challenge
A complete above the line TV & BVOD Ad campaign was instigated and 45 and 15 second TVC’s with Cub Cadet corporate and dealer tagged options.
The Approach
These high quality , product benefit focused productions were strategically targeted to core markets through regional TV stations and BVOD.
The Outcome
Dealer participation grew by 600% with a significant lift in sales
Services
Campaign, Video-Photo, Strategy, Creative, Design, Production, Media, Digital
