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Porta Mouldings
The Project
Trade to Decorator
Our vision, which included quality set construction, art direction, and photography, was instrumental in shifting our client’s product from a generic trade brand to a specified decorator resource, marking the first step in Porta Mouldings’ brand transformation.
The Challenge
Porta Mouldings, a trusted family owned brand of architectural mouldings needed to extend the brand from a builder specified product to a consumer fashion range.
The Approach
The brand phrase ‘We Know & Love Timber’ was the beginning of the process in establishing Porta as a lifestyle consumer brand.
Using a variety of Porta Mouldings as the feature item we then designed, built and photographed a series of varied room sets around varied moulding designs, highlighting the scope and ease of transforming any space to inspire and motivate consideration of Porta Mouldings by renovators and decorators alike.
The Outcome
The series of images were used in a range of adverts in home decorator and renovator magazines as well as online and was the first step in the transformation of Porta products from a generic trade brand to a specified decorator resource.
Services
Campaign, Photography, Design, Creative, Strategy, Production, Media, Digital
The Project
Trade to Decorator
Our vision, which included quality set construction, art direction, and photography, was instrumental in shifting our client’s product from a generic trade brand to a specified decorator resource, marking the first step in Porta Mouldings’ brand transformation.
The Challenge
Porta Mouldings, a trusted family owned brand of architectural mouldings needed to extend the brand from a builder specified product to a consumer fashion range.
The Approach
The brand phrase ‘We Know & Love Timber’ was the beginning of the process in establishing Porta as a lifestyle consumer brand.
Using a variety of Porta Mouldings as the feature item we then designed, built and photographed a series of varied room sets around varied moulding designs, highlighting the scope and ease of transforming any space to inspire and motivate consideration of Porta Mouldings by renovators and decorators alike.
The Outcome
The series of images were used in a range of adverts in home decorator and renovator magazines as well as online and was the first step in the transformation of Porta products from a generic trade brand to a specified decorator resource.
Services
Campaign, Photography, Design, Creative, Strategy, Production, Media, Digital
